6 Simple Ways to Grow Your Handmade Business Now!

The HOLIDAYS are coming, and for many of you, its the busiest season!  Try these simple ideas you can implement right away to improve your sales.

1.  Be your billboard 
   Wear the scarf you made, have your kids wear their cute beanies, just use your product the way your customer would.  You may be surprised how many potential customers you'll gain when people see your products in action.  Be sure to have business cards in your bag.  
2. Gift
   This makes others happy and makes them billboards too.  So your shop was slow in December?  Grandma needs a gift?  She likes that purple cowl?  Everyone wins.  
3. Donate
   When you donate an item from your shop to a charitable event, its tax deductible.  You can choose the event that works for you.  For example, my yarn may not be in demand locally, but I'm from a very artsy town in Washington State, so I donate to a youth organization's charity auction there.  I get exposure and they make some moola for a great cause.  
4. Barter
   Everyone seems to run short on cash at some point in the Holiday season, with gifts still to acquire!  Help your pocketbook AND your shop by bartering.  Swapping with another shop owner will get your product in the hands of a potential customer and helps BOTH of your businesses gain exposure.  I often swap for handmade gifts and promotional items for my yarn orders.  
5. Let others see 
   No one enjoys the constant stream of MLM posts from Facebook "friends", but people do like to hear about your real hobbies, interests, and day to day life.  Is your son trying on all the girly hats you're shipping out?  Post a pic.  Is your mailman drowning in pretty new materials for your shop?  Post a pic!  That stuff isn't annoying or sales pitchy.  
6. Make new friends
   I know, you're so busy, but a little stress relief is good!  Go out with the mommy group.  Get involved with the knitting club.  Make time for the support group.  Your profession is a big part of your life and others like to hear about what you do.  You don't need to invite anyone to make a purchase.  I never do.  That is me time, not shop time.  Someone may ask for a business card or tell a friend about your work.  I've had a few support group moms buy my yarn because they genuinely like it and that feels nice.  

Etsyversary No. 4

The Fine Lime turns FOUR on Friday!  I'd like to announce the FOUR fabulous ways we will be celebrating this year!

1.  An Etsyversary coupon code, valid now through Wed. July 1st, is THEFOURTH and will save you $4 on any order!
2.  GIVEAWAYS on four social media platforms!  One winner in each place.  Be sure to follow thefinelime on Instagram, @thefinelime on Twitter, The Fine Lime Yarn Co. on Google+, and The Fine Lime on Facebook!
3.  A PENNY AUCTION on my facebook page on June 26th.
4.  An Etsyversary coupon code on June 26th ONLY - FOURLIMES.

** all coupon codes will be valid in my Etsy shop, Etsy Preview Album, and SUPERDUPERDEALS album (which will make for some crazy great prices!)

I'm hoping to have a dye day photo this week to celebrate as well.  I hope you enjoy all the fun and best of luck to you in the giveaways!  

Originality and Trends

Of course, we all try to be original and unique, but lets face it, when something is on trend, we really want to jump on it!  Whether its a color, a stitch, a texture, or a product, our customers ask for it and it seems stupid to say no.  Here are some tips for staying current without feeling like a copycat.

1. When a customer sends you a photo or link and wants one JUST LIKE IT, do the honorable thing and send them back to the source.
   Its what you'd want another seller to do for you!  If the source says they're too busy or no longer making that item, you can do it as a custom job, but try to convince your customer to give you a little creative freedom. 
   Make sure you've researched the going price for the handmade item requested.  If your customer is just fishing for a better price, quote them the fair going price.  Remember, if YOU don't pay yourself fairly NO ONE WILL. The customer may come back for more, but you'll resent working for pennies.  
2. Put your own spin on the trend!  
   I'll use something currently on trend for my customers as an example - the handspun prop layer.  Ways to make it your own include; using only Fine Lime yarn (heh, I like that one. Let's all do that!  LOL!), using a different stitch than everyone else, having your spinner add something special to your thick and thin yarn like curls, lace, ribbon, a thread ply, coils, stripes, etc, specializing in a color palette (pastels, neutrals, bold, a color with grey, hand dyed, factory dyed, etc), trying a new shape like ROUND, adding a wicked cool border, trying a bulky yarn instead of TnT, or making an economy option by making the center of the layer in a millspun yarn and just using mini skeins for the border.   
3. Stay ahead of the game.  
   See if you can take the current idea and imagine what would come next!  What would be something logical to accompany the current trend or give YOUR customer something unique?  If you had the hot item, what would you want to go with it?  What would you want to improve your set up/collection?  
4. Get your inspiration from trends outside of the yarn world.  
   Some places I like to look are runway fashion, furniture catalogs, popular baby accessories, sports, nature, stationary, and vintage books/magazines.  
5. Create a variety of items.  
   So, your cool cat butt prop layer didn't sell.  No big deal, you're trying a lot of different ideas.  Something is bound to catch on!  My Signature Thick and Thin merino is my best selling yarn, but that doesn't mean that I don't keep spinning singles and trying out new art yarns and new fibers.  Sometimes they catch on like my CURLS line, sometimes they don't like the coarser wools.  
6. Resist the urge to do EXACTLY what is working for someone else.  
   Here's the deal.  When you just do what someone else does, you don't actually do as well as you will if you come up with your own thing.  Think of it this way, when two crafters make the same stuff, they split the crowd that wants it.  When you have your own thing, you can actually have the SAME customers as everyone else.  Why sell MORE pie when you can sell chocolate cake?  Some of us want pie AND cake.

Copycat Blues

You cruise your Facebook feed and stop short.  THAT is identical to YOUR best seller.  Or you JUST released a pattern for monkey toe ear warmers and BAM, there are two more.  Including a free one.  Or you just released a new color palette and hers is SUPER CLOSE.

What do you do when you feel like someone copied you?  I'd like to walk you through it.

STEP 1:  Get away, far away, from your business social media platforms.

Why?

Nothing makes a customer want to click "unfollow" faster than negativity.  They want sunshine and rainbows and beautiful work.  That's what they followed you for in the first place.  A passive-aggressive vaguebook post is unpleasant.  Blatant calling out is worse.  If you still need to vent, see step 2.

STEP 2:  Find a safe place to vent briefly.

Vent where your customers are NOT.  Some ideas include a private Facebook group of professional contacts/suppliers, a private post to a trusted list on Facebook, or a PM/email to someone you really trust.

STEP 3:  Getting over it.

You can't stay angry.  You can't produce new, beautiful things when you're only thinking about so-and-so the copycat.  So here are some of my personal self-coaching bullet points when I feel copied.

• Imitation is the highest form of flattery.  You're doing really well if someone else just wants to BE you.  
• How original was the idea REALLY?  A pink hat with a white flower . . . Maybe I wasn't the first and definitely not the last.
• Great minds think alike.  It is possible that they saw the same thing that inspired you.  Especially if you're a bit naughty and being VERY inspired by licensed characters. 
• Your loyal customers are not interested in other people's copies of your work.  
• You provide your customers with something special that they do not.  Are you using better materials?  Is your item photographed better?  Do you push yourself to provide superb quality?  Do people do a happy dance when they open your package and find it beautifully wrapped, or showered with fun little surprises?  

STEP 4:  Stay the course.

If the person is copying your best seller or something you're very well known for, don't give it away!  You keep doing you.  And you do it your very best.

STEP 5:  Innovate

Its hard to keep copying someone who keeps coming up with great stuff.  People WILL notice.  So keep coming up with things that are unique to your brand.

Note:  True copycats will usually undercut you on pricing as well.  Don't panic!  You know your price is fair.  They will raise their price or quit. Nobody likes working for free.  See steps 4 and 5.  

Setting Up Shop

Etsy shop, that is.
Or artfire (does that still exist?), or Zibbet, or a website, or a booth at a Farmers Market.
Let's talk shop! 

WHAT'S IN A NAME

Many don't know that before I was The Fine Lime, I had a crochet shop.  I named it Mo & Ozzy Creative Crochet Hats.  My seldom-used nickname is Mo, Mr. Lime's is Ozzy.  Oh, I thought I was so cute!  And I wanted to include crochet and hats in my name, you know, for Google and stuff.
Maybe not.
You see, it wasn't long before I was making a lot of things OTHER than hats.  And I was learning to knit.  So now what?  And no one could remember Mo & Ozzy.  And my hat was way too cute to be Ozzy-ie.
So choose your name carefully!  Consider the following.
1. Is it easy to remember?  If you want return customers, they have to know your name.
2. Is it too common?  Google it.  I thought about naming my yarn shop a bee-related name.  Nope.  I googled it.  There are a LOT of little spinning bees out there, I guess!  I have a fiber shop I like to shop from and I know it has something about kitty in the name.  It takes me forever to find that shop to make a purchase, so sometimes they miss out on my business.  Choose a name that's unique.
3.  Is it flexible?  Lets be honest, a lot of us creative folks like to hop from thing to thing.  Make sure your brand can take the creative flex!  Don't start from scratch every time you try a new thing.